We Ride Why
…A film about love, courage and the power of community in the face of cancer.
…A film about love, courage and the power of community in the face of cancer.
…A film about love, courage and the power of community in the face of cancer.
…A film about love, courage and the power of community in the face of cancer.
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We Ride Why is a documentary film about the power of love, community, and hope in the face of cancer. The film follows the stories of several women who have been impacted by cancer, as well as the friends and family who support them. Through their stories, we learn about the collateral damage that cancer can bring, but also the hope that can be found in the relationships that are born out of trauma. We also see how a strong community in Seattle, Washington has formed to support all those impacted by cancer. We Ride Why is an inspiring and moving film that will stay with you long after you watch it. It is a story about the power of love, the importance of community, and the never-ending hope that can be found even in the darkest of times. If you or someone you know has been impacted by cancer, we encourage you to watch We Ride Why. It is a film that will give you hope, strength, and courage. We Ride Why embodies the freedom cycling offers – a reprieve from daily life’s stressors and obligations. Cycling is our escape, our sanctuary, and our connection to something bigger. We ride not just for physical health but to heal and make a difference. Our passion drives us to share our love for cycling with the world, highlighting businesses, brands, and the cycling community. We Ride Why is more than just a question – it’s a conversation, a connection, a shared purpose. It’s about understanding why each of us matters, why our stories intersect, and why we come together to support those affected by cancer. The story starts with individual lives negatively impacted by cancer, which are part of a larger community united against this disease. This film is a love letter to those we’ve loved and lost, as well as those who continue to endure. It’s a story that transcends cycling – it’s a story about family, community, connection, and love. The bike becomes a powerful metaphor, symbolizing unity, inclusion, health, resilience, and overcoming challenges. At its core, the movie explores the why behind our actions. Why do we ride? Why do we fight? Why do we come together? The answer is simple: love. Love for our families, friends, communities, music, and life itself. This deep-seated love is what makes the film impactful and resonant.
Greg Roth (Director / Writer & Executive Producer) Greg is best known as the founder and Creative Director of the local music website Seattle Music Insider from 2009 - 2016. His curiosity about the complexity of the human condition as it relates to art and music, along with a passion for storytelling, is what drove Greg to photograph and interview award winning local and national music artists. Documentary filmmaking is the next logical chapter in Greg’s cumulative creative process. Greg was raised in a musical family, and, like his brothers John and Robert, played in various bands, as well as writing and producing his own projects. Greg’s love of music was sparked to life by his mother Judy. Some of his most vivid memories are of accompanying his mom to the record store, where she would pick up the latest Dylan or Simon and Garfunkel record. Greg lost his mother to cancer at the age of 11. His mother, Judy, was only 31. Greg retired from performing several years ago and has turned his passion to focus on one of his favorite sports, cycling. Greg has been riding for the past few years and credits cycling for jump starting a personal transformation and helping him rediscover his inner athlete. In 2016 Greg participated in his first Fred Hutch Obliteride, a cycling event that raises money for cutting edge cancer research. He rode to honor his mother Judy. The following year he built a team and rode for his mom and two other special mothers who have battled or were currently battling cancer who remind him of his own mother and touched his heart. In 2025, Greg will participate in his 10th Fred Hutch Obliteride. We Ride Why is Greg’s first foray into documentary filmmaking. The project encompasses Greg’s passions for cycling and music and utilizes them in order to share a much more important message: the importance of life, love, compassion and healing.
